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At hi.guru we want to help you build your brand and grow your business and we do this through our leading AI-driven business conversational platform. One of the ways in which we encourage customers or buyers to talk to businesses is through CONCURRENT MESSAGING. We allow businesses to conduct multiple conversations simultaneously, enhanced through customizable process bots for simpler questions. Engage your team and resources across your conversations on the fly!
An article from Hubspot further explains this.
When we talk about conversion, we’re essentially talking about an exchange. The goal, therefore, is to get the best answer as quickly and easily as possible, from the platform they’re already using, whether it be Facebook, a company’s website, or something else.
Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. At the end of the day, it’s still a transaction.
But now — 11 years after HubSpot first came into existence — these transactions are starting to become diversified, and so are the reasons why we have them.
I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” Then, it evolved into, “So I can help my buyers.” But today, that doesn’t cut it anymore — not when information is becoming greater in quantity and more accessible, and not after communication methods have evolved to the point where they are now.
Now, the motivation has evolved from the point of, “So I can help” — a founding principle of the Inbound Methodology — to, “We’re changing the way buyers can be helped.” The form, for example, is slowly starting to date itself. While it serves an important purpose in certain use cases, it doesn’t always meet the needs of today’s buyers; for example, when they need information quickly, across different devices, or in the online ecosystem they’re using.
That means leveraging those evolved communication methods to create a tighter relationship between a given buyer’s behavior and the type of transaction she’s having with you. That’s why it’s time to make these exchanges more innovative, and build more than one linear conversion path to match increasingly diverse consumer communication and buying preferences.